CUSTOMER STORY

How Merlot Digital Elevated Its Radio Streaming Offering with Media Control Panel

OVERVIEW

Based in the heart of NSW, Merlot Digital thrives with a local team and a strong passion for keeping businesses and broadcasters connected. Proudly offering internet radio stream hosting, they power community stations, indie DJs, and commercial/charitable/educational broadcasters with reliable streaming through SHOUTcast/Icecast and MediaCP.

Challenge 🚧

Merlot Digital encountered significant obstacles with its previous Canadian-developed internet radio server management platform.

❌The developers behind the software had ceased active development, leaving behind an unstable and unsupported system that became buggy and inconsistent.
❌ Promises of updates and improvements never materialised, resulting in fundamental functionalities becoming unreliable. This led to increased technical issues, a higher volume of client support queries, and operational inefficiencies, all of which started to bring Merlot Digital’s reputation for reliability and client satisfaction into question.

Recognising the need for a robust, future-proof solution, Merlot Digital sought an alternative that would not only provide modern features but also offer strong local support. An Australian-developed platform was a key desirable in their search for a stable & reliable alternative, as it means aligned operating hours and supporting the local economy.

Solution 🚀 

Merlot Digital selected Media Control Panel (MediaCP) as its new streaming control panel, and migrated to it in December 2022. The decision was influenced by MediaCP’s Australian roots, ensuring local product development and support, as well as the software’s smooth, modern functionality being a major step-up from the previous platform.

MediaCP was unique in offering a stable, user-friendly experience and additional features such as integrated video streaming, providing Merlot Digital with options for future service expansion. The migration process was seamless, and the MediaCP team were proactive and hands-on with support, assisting Merlot’s crew with technical edge cases including SElinux, logrotate configurations and Let’s Encrypt integrations.

The MediaCP development team welcomed feedback and regularly implemented product improvements based on their real-world client needs. This collaborative approach aligned well with Merlot Digital’s own client-centric ethos and benefits all users of MediaCP.

Using the Addon Module provided by MediaCP, Merlot Digital were able to integrate a stable control & billing link into their client system – introducing the ability for clients to login and self-manage their service, with advanced statistics to understand their online presence. It also provides for immediate service deployment for new clients of Merlot Digital, as well as processing upgrades (ie. to service bitrate) automatically without needing manual work.

Results

The move to Media Control Panel delivered measurable improvements:

🔽 Reduced Support Load: MediaCP’s stability has led to a noticeable drop in client-reported issues. Less troubleshooting = more time adding value = more profitable and enjoyable service for Merlot Digital to offer.

😃 Happier Clients: Features like public HTTPS-enabled pages and smooth remote feed fallback has made life easier for Merlot Digital’s clients — especially community radio stations with limited tech resources!

🔒 Reduced Churn: MediaCP, combined with Merlot Digital’s in-house network, infrastructure and Tier IV data centre, has created a rock-solid solution that keeps internet radio clients satisfied and loyal, spreading the word.

🚨 Professional Local Support: Whenever assistance was needed, MediaCP’s Australian-based team delivered prompt, specialised help. philosophy.

MediaCP’s collaborative approach, willingness to resolve niche technical challenges, and regular system enhancements mirrors Merlot Digital’s own service philosophy.

CONCLUSION

By partnering with us, Merlot Digital successfully moved from an outdated, unreliable platform to a modern, Australian-developed system that delivers stability, flexibility, and exceptional support.

Our proactive development, client-focused support, and innovative features have allowed Merlot Digital to streamline operations, enhance client satisfaction, and boost profitability.

Media Control Panels endorses the premium services of Merlot Digital by recognising them as our Preferred Streaming Provider for Australia & New Zealand.

«Merlot Digital gladly recommends Media Control Panel to any organisation seeking a premium broadcast management solution backed by a responsive, forward-thinking Australian team, for their hosting offering. It’s the single best change we’ve ever made for our Radio clients! Stations can now get on-air with us in minutes or months, at their own pace.” -Luke Thompson, CTO @ TNC

«Far less problems with the software means less queries from clients about issues, which saves us time. That lets us focus on our clients, and improves the UX for station managers!»

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