What is dead air and why does it matter?
Dead air is the empty moment where a viewer arrives and there is nothing meaningful to watch. A polished holding experience keeps the channel feeling present and professional.
Does the fallback video play automatically?
Yes. Once configured, the channel can show branded content when there is no active broadcast, helping viewers stay connected while they wait.
What happens when the broadcast starts again?
The viewing experience moves into the live broadcast so the audience can stay in the same place and continue watching.
Can I use this to transition viewers into timed events?
Yes. A welcome screen, countdown, holding loop, or sponsor slate can make the lead-in to an event feel more intentional.
Is this the same as a backup live feed?
No. A backup feed is another live source. This is a branded waiting experience for the quiet moments around a broadcast.
Does this work with TV Scheduling?
| Yes. Use scheduling for the programmed channel experience, and use branded holding content to keep the moments around the schedule feeling smooth. |
How long should the video be?
Short is best. A simple logo loop, event slate, or branded message is usually enough to reassure viewers that they are in the right place.