The airwaves of internet radio are filled with diverse voices, from school broadcasting clubs to seasoned DJs launching their own stations. For over a decade, Citrus3 has been the bridge connecting these creators to their audiences through reliable radio streaming solutions. But as their customer base evolved from technical streaming enthusiasts to everyday users seeking simplicity, their legacy platform began holding them back from serving this new generation of customers.
Citrus3’s infrastructure was built on Centova Cast, a platform that served them well through their early years. From 2012 to 2015, it was the go to solution for technically minded streamers who knew their way around Shoutcast and Icecast. But the landscape was shifting dramatically.
Their original audience of technical users was declining, replaced by a new wave of customers: schools wanting to start broadcast programs, churches seeking to reach wider congregations, hobbyists pursuing their radio dreams, and DJs looking to share their passion. These users didn’t want complexity they wanted a platform that was easy to use and simply worked.
The challenges were mounting:
📌 Outdated Technology – Centova Cast stopped receiving regular updates leaving Citrus3 with aging infrastructure that couldn’t meet modern expectations
📌 Poor User Experience – Centova Cast’s complexity and UI was keeping away new customers who expected intuitive, responsive interfaces
📌 Limited Growth Potential – Without modern features like automated SSL certificates and streamlined setup processes, competing for new customers became increasingly difficult
Citrus3 knew they needed a platform that could grow with the changing internet radio landscape.
In 2019, Citrus3 made the strategic decision to migrate to MediaCP, recognizing it as the perfect fit for their evolving customer base and business vision.
🎯 Modern User Experience – MediaCP’s clean, responsive interface made radio streaming accessible to users regardless of their technical background
🔧 Automated Infrastructure – Features like automated SSL certificate installation and an all in one installer eliminated technical friction and setup barriers
📻 Complete Radio Solution – Built-in public pages gave customers professional streaming presences without additional development work
What began as a platform migration evolved into a true technology partnership. MediaCP’s commitment to continuous improvement aligned perfectly with Citrus3’s vision of making radio streaming accessible to everyone.
Moving to MediaCP assisted Citrus3’s business with key improvements.
🚀 Churn Reduction – Customer retention improved drastically with churn rates dropping by 1-2%
📈 Customer-Centric Growth – The intuitive platform attracted a broader audience of non-technical users, expanding their addressable market significantly
💡 Enhanced Service Quality – Modern features like improved scheduling systems and automated infrastructure management elevated the entire customer experience
💰 Scalable Business Model – MediaCP’s Audio Panel supported Citrus3’s growth by providing a rock solid platform to scale confidently
Today, Citrus3 serves a thriving community of radio creators across schools, churches, hobbyist broadcasters, and professional DJs unified by a platform that makes their streaming dreams achievable.
Citrus3’s transformation with MediaCP demonstrates how the right platform partner can unlock new markets and drive sustainable growth. By embracing modern, user-friendly technology, they were able to serve a broader audience while dramatically improving customer retention.
With consistent platform updates, intuitive design, and reliable infrastructure, Citrus3 is now positioned to serve the next generation of internet radio creators better than ever before. What was once a technical barrier is now a competitive advantage, and the path to continued growth has never been clearer.
For other businesses in the streaming space, Citrus3’s journey proves that platform modernization isn’t just about technology, it’s about removing barriers between creators and their audiences.
